Company Profile

Banaras Buttons & Beads Ltd is pioneer in glass bead industry, a deemed Public Limited Company Renown Export House. It’s a third generation family run business and the major share holdings are within the family.

BBBL is an organically developed USD 150Million (600 crore) group operating from 450,000 sq ft (0.45 million sq ft) of space in New Delhi NCR and 10,00,000 sq ft (1 million sq ft) of its own manufacturing base Our Head & Corporate Office is in New Delhi and Factories in Greater Noida and Noida manufacturing All kind of Glass Beads, Seed Beads, all other material Beads, Fashion Jewelry/Accessories, jewelry components and Soft Home Furnishing Products.

The production of merchandise is taken care by a strong work force of more than 1100 skilled workers and over 70 associate manufacturers of Handicrafts, Fabrics, Scarves & Brocade etc., working under our technical expertise and quality control.

The Hub/Head Office, New Delhi is headed by Raj Kumar Gupta, Managing Director & CEO of the Company.

Our Approach

Customer is the most important asset of any business. In recognition of this we have integrated, efficient and effective departments which cater to our customer’s needs and product requirements. The Export Mangers have vast experience in International Marketing as well as International Business Culture and are supported by dedicated teams which make sure that all export enquiries are processed on a Top Priority basis. When we receive an enquiry, the procurement and purchase section take immediate and effective measures to get in touch with our design studios, manufacturing units, associates manufacturers and suppliers, who work under our Technical Expertise and Quality Control. A time limit is set for the supply of goods. On receipt of the goods, they are sent to our In-House Checking and Packing Departments. At this point our dispatch and Cargo Section takes over for timely shipment/export to customer.

Our IT Department has developed a very effective website which is continuously updated with latest editions to our product range. The IT Department assists in maintaining an online Inventory, and effective interaction with the suppliers, which results in the swift execution of our export/domestic orders. This department also helps the finance Department to collect and disburse funds efficiently.

The Finance Department plays a key roll in the organization and is headed by qualified and experienced CA, assisted by a dedicated team.

Capturing Life time customer value - Our organization is highly customer focused, hence, sees every customer as an investment. And, like any other investment each of our customers have a life time value. Keeping this in mind Customer Relations are well maintained through our Customer Service Cell, which ensures that every customer query or complaint is attended to. We believe in building long term relationship with our Customers, with the emphasis on Satisfaction together with Quality and Timely deliveries.

Training and Development programs for our staff are run on an ongoing basis by Human Resource & Management Department, which is headed by our Company Managers & Promoter Directors. This ensures the efficient working of all the above mentioned departments.

Social & Environmental Responsibility

Our organization has recognized that in today's dynamic business environment the New World extends well beyond the publicized and high - profile activities of e-commerce to our internal and external activities.

Similarly, business role is changing. Apart form providing employment, fetching profits for the upliftment of our employees and stakeholders, we also take an active role in influencing social and environmental issues where ever we are present. In order to achieve this we are dedicated towards better working conditions for the workers, give them a sense of security by providing their children free education and taking hard line against Child Labor.

The company contribute in small way to welfare of the community through Kanhaiya Lal Raj Kumar Charitable Trust which is engaged in number of social activities for upliftment of the needy & Poor Families.

Our business idea is based on good quality low prices on the basis of high cost efficiency. Recycling has been one of the steps to attain these efficiencies where the by-products from our manufacturing are fed back into the production operations to convert them into different ones innovatively.

We know that this is just a beginning phase, and we have very long way to go before we become the shaper of our society - That's our vision.


Managing Director & CEO